So many Nigerian celebrities including
Banky W, Funke Akindele and Tiwa Savage, gathered in Lagos at the
recently held Nigerian Entertainment Conference 2016 to share some of
their wealth of experience.
In his speech, Banky W said that the
structure of the music business in Nigeria needs a lot of fixing while
sharing his thoughts on ‘Content Marketing: The Power of Music,
Comedy& More.’
The singer said, “I think that the
structure of the music business in general needs a lot of fixing in
Nigeria. We all need to come together and fix the structure. Everybody
in the industry values change.
“Yes the artiste records but the
producers should also get money on the back-end. They should be getting
royalties for every of their music that is played. I always like to use
9ice’s Gongo Aso album as example. In my opinion, it’s one of
the best albums that have ever come out of Nigeria in our history. I
think the producer that worked on it, ID Cabasa, should be getting
royalty from the album. His children’s children should be paid from
every song he has produced.”
Akindele deliberated on ‘Economy of
Talent: Using the Entertainment Industry to Rebuild Nigeria,’ and urged
Nigerian celebrities to work harder.
“I believe structure matters a lot. How
many celebrities have lawyers, good managers, and offices? Do we have
websites? How big are we online? How are we imparting on people’s lives?
What can they see us giving back to the society? In all, I just want us
to work harder and together as a team. We all have talent and we should
come together and also help the up and coming ones. Do not wait for the
government. When you work hard and you are good at what you do, people
will look for you,” she said.
While speaking on difficulties many
Nigerian artistes go through in order to promote their content, the
Eminado singer and Mavin first lady, Tiwa Savage, said, “I was in the UK
recently. They have people called, music pluggers. These people are
professionals who help artistes plug their songs on radio and also
ensure that the songs get enough airplay. But here in Nigeria, we
artistes have to take our CDs to radio stations ourselves. We tend to
build relationships with OAPs and DJs. We always ensure that we send
messages to them on their birthdays because many of us believe that if
we don’t do that, they might not play our songs.”
Other panelists that spoke at the event include, Kemi Adetiba, Ebuka Obi-Uchendu, Bovi, Falz, Timi Dakolo and TY Bello.
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